For how valuable die cutting is to labels and other printed materials, it’s not uncommon that people don’t know what “die cut” means. The purpose of die cutting is easy to understand – to cut clean, consistent edges – but the process can be a mystery to people in need of precision-cut labels and other items.
While you certainly don’t need to be a die cutting expert – that’s what we’re here for – it helps to understand the basics of die cutting so that you know what you may or may not be able to do, and also considerations for designing a custom shape.
We love a good farmers’ market, and summer is prime time for these open-air affairs. Local growers and makers show up and peddle their wares to further fund their growing and making capabilities. Not only are they fun for quality minded shoppers, farmers’ markets spark local economic growth. That barbecue sauce, jam, coffee, or what-have-you (with its crafty hand-drawn label), is priced to move…and so the customer stocks up and everybody is happy. But, eventually, the end of the season comes and foot traffic isn’t readily available. How can local producers continue to sell their wares when they’re so reliant on the farmers’ market crowds? Read more
We’re constantly talking about our flexibility, our quick turnarounds, and our high-quality labels. But, we would be remiss if we didn’t pay proper respect to the “man behind the curtain”, the technology that allows us to get things done (and provide industry-best quality), the HP Indigo 6000 series digital printing presses.
Wine labels can be as complex as the contents inside. In addition to looking good, they must provide a lot of information. There is a lot to know about a bottle of wine, and it’s the label’s job to communicate that to the consumer.
If you’re able to sit down with Phil, consider yourself lucky. He’s a busy guy, and he wears many hats. Having been with Blue Label for over four years, Phil’s official title is Systems Manager, but he’s also (unofficially) known as our Jack of All Trades and Fixer of All Problems. What do all of these titles mean? Let’s hear it from the man himself.
The most important part of a label is what is underneath it, the adhesive. Underrated and often forgotten, beverage label adhesives will absolutely make or break your label. Dramatic? Maybe. Wrong? No way. We want to make sure you know exactly what you’re getting into when it comes to customizing your beverage label, and that begins with the all-too-essential sticky stuff.
A while back, we talked about label design with a quality designer about the secrets behind her process. To add to the expert insight, we recently chatted with Jack Muldowney, a Chicago-based designer listed in our Designer Directory, who was gracious enough to share his thoughts on the subject. Here some of his secrets (eight, to be exact) to creating a great label design:
We hate to nag, but when it comes to custom beer labels, there are factors to consider. Are we properly representing our brand? Are we giving our product optimum visibility? Do our bottles sing louder than their neighbors? Are we following all the legal requirements? (Yep, those exist.) These simple do’s and don’ts will help you stay on point.
As we all know, commitment can be intimidating. No one likes being stuck in a bad relationship, and a partnership with the wrong label company is a lot of time and money invested with very little room for moving and shaking. Over time, minds change, budgets shift, and art varies, so flexibility is key. You need a low-cost, low-maintenance printing option with maximum benefits. Short run labels are a forever kind of love, and a major plus in the world of ever-improving products, expanding product lines, and rapidly changing business plans. They save you money. They save you time. And they give you complete control of quality (and quantity).