From Farmers’ Market to Supermarket

We love a good farmers’ market, and summer is prime time for these open-air affairs. Local growers and makers show up and peddle their wares to further fund their growing and making capabilities. Not only are they fun for quality minded shoppers, farmers’ markets spark local economic growth. That barbecue sauce, jam, coffee, or what-have-you (with its crafty hand-drawn label), is priced to move…and so the customer stocks up and everybody is happy. But, eventually, the end of the season comes and foot traffic isn’t readily available. How can local producers continue to sell their wares when they’re so reliant on the farmers’ market crowds? Read more

A Day in the Life of a Digital Label Printer

If you’re able to sit down with Phil, consider yourself lucky. He’s a busy guy, and he wears many hats. Having been with Blue Label for over four years, Phil’s official title is Systems Manager, but he’s also (unofficially) known as our Jack of All Trades and Fixer of All Problems. What do all of these titles mean? Let’s hear it from the man himself.

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What You Need to Know About Label Adhesives

The most important part of a label is what is underneath it, the adhesive. Underrated and often forgotten, beverage label adhesives will absolutely make or break your label. Dramatic? Maybe. Wrong? No way. We want to make sure you know exactly what you’re getting into when it comes to customizing your beverage label, and that begins with the all-too-essential sticky stuff.

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8 Steps to Great Label Design: Part 2

A while back, we talked about label design with a quality designer about the secrets behind her process. To add to the expert insight, we recently chatted with Jack Muldowney, a Chicago-based designer listed in our Designer Directory, who was gracious enough to share his thoughts on the subject. Here some of his secrets (eight, to be exact) to creating a great label design:

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Short Run Labels. Long-Term Relationship.

As we all know, commitment can be intimidating. No one likes being stuck in a bad relationship, and a partnership with the wrong label company is a lot of time and money invested with very little room for moving and shaking. Over time, minds change, budgets shift, and art varies, so flexibility is key. You need a low-cost, low-maintenance printing option with maximum benefits. Short run labels are a forever kind of love, and a major plus in the world of ever-improving products, expanding product lines, and rapidly changing business plans. They save you money. They save you time. And they give you complete control of quality (and quantity).

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Why Embossed Labels Are a Game Changer

Give your product a finely crafted, premium flair with custom embossed labels from Blue Label Digital. Our HP Indigo WS6600 and WS6800 digital presses allow us to print the highest quality labels in the industry without sluggish turn around times. Our top of the line ABG finishing lines allow us to add hot foil stamping, spot varnishes, and, of course, embossing. So why is embossing with Blue Label is such a game changer? Let us explain.
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Unique Beer Labels That Stand Out from the Competition

When it comes to beer, everyone has a favorite. But what does it take for you to step out of your norm and try something new? A recommendation from a friend? A discounted price? Science says it’s all in the label. In fact, there is a heavy correlation between your fixation duration and product selection when it comes to beer. So how do you make your label stand out? That’s where Blue Label comes in.

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