Wine labels can be as complex as the contents inside. In addition to looking good, they must provide a lot of information. There is a lot to know about a bottle of wine, and it’s the label’s job to communicate that to the consumer.
If you’re able to sit down with Phil, consider yourself lucky. He’s a busy guy, and he wears many hats. Having been with Blue Label for over four years, Phil’s official title is Systems Manager, but he’s also (unofficially) known as our Jack of All Trades and Fixer of All Problems. What do all of these titles mean? Let’s hear it from the man himself.
The most important part of a label is what is underneath it, the adhesive. Underrated and often forgotten, beverage label adhesives will absolutely make or break your label. Dramatic? Maybe. Wrong? No way. We want to make sure you know exactly what you’re getting into when it comes to customizing your beverage label, and that begins with the all-too-essential sticky stuff.
A while back, we talked about label design with a quality designer about the secrets behind her process. To add to the expert insight, we recently chatted with Jack Muldowney, a Chicago-based designer listed in our Designer Directory, who was gracious enough to share his thoughts on the subject. Here some of his secrets (eight, to be exact) to creating a great label design:
We hate to nag, but when it comes to custom beer labels, there are factors to consider. Are we properly representing our brand? Are we giving our product optimum visibility? Do our bottles sing louder than their neighbors? Are we following all the legal requirements? (Yep, those exist.) These simple do’s and don’ts will help you stay on point.
As we all know, commitment can be intimidating. No one likes being stuck in a bad relationship, and a partnership with the wrong label company is a lot of time and money invested with very little room for moving and shaking. Over time, minds change, budgets shift, and art varies, so flexibility is key. You need a low-cost, low-maintenance printing option with maximum benefits. Short run labels are a forever kind of love, and a major plus in the world of ever-improving products, expanding product lines, and rapidly changing business plans. They save you money. They save you time. And they give you complete control of quality (and quantity).
Give your product a finely crafted, premium flair with custom embossed labels from Blue Label Digital. Our HP Indigo WS6600 and WS6800 digital presses allow us to print the highest quality labels in the industry without sluggish turn around times. Our top of the line ABG finishing lines allow us to add hot foil stamping, spot varnishes, and, of course, embossing. So why is embossing with Blue Label is such a game changer? Let us explain.
When it comes to beer, everyone has a favorite. But what does it take for you to step out of your norm and try something new? A recommendation from a friend? A discounted price? Science says it’s all in the label. In fact, there is a heavy correlation between your fixation duration and product selection when it comes to beer. So how do you make your label stand out? That’s where Blue Label comes in.
Whether it be labels for beer, ejuice or salsa, producing a custom product label is a complex process. From file errors to material mistakes to winding the labels the wrong direction, each project requires an extreme attention to detail. Blue Label’s process ensures your satisfaction the first time. We are dedicated to doing the job right, and doing it fast. Here’s a behind the scenes look at the steps required to efficiently produce high quality custom labels.
Before a label can be produced, before it can be priced, and before the artwork is drawn, it has to be designed. What does that mean? It means the correct materials must be selected. It means the shape of the label has to be determined, options like hot foil stamping and embossing have to be evaluated, and a slew of other decisions must be made. At first it seems overwhelming, and it is. There are myriad options when it comes to labeling your product, never mind deciding on the packaging format in general. So how do you evaluate your options? How can you be sure you’re getting the best possible bang for your buck? Make sure you have the right digital printer.
Blue Label Digital Printing
3750 Lancaster New Lexington Rd SE Suite 21 Lancaster, OH 43130 Call: 1-866-506-2583 Email: firstname.lastname@example.org
High Quality Digital Labels
Blue Label Digital Printing is a label printing company specializing in custom label manufacturing for beer, wine, specialty foods, spirits, health and beauty, ejuice and more. Our HP Indigo Digital Presses give us the ability to run small and large batches with three to five business day turn around times.