Beer cans and bottles aren’t the only containers that need to look good for your customers. Growler tags play an important dual role; showcasing your brand and providing key information. Hang tags should be treated with just as much love and care as any other beer labeling. As a digital printing business, we have a few […]
Author Archive for: Andrew
About Andrew Boyd
Andrew is an expert in label production and interested in all things packaging design. Maybe you've overheard him at a baseball game, comparing the virtues of different laminates. Or perhaps you've seen him in a bar, craft beer in hand, gesturing wildly as he describes the advantages of liquid-based toner printing. In short, he's not shy about the fact he's a printing nerd.
Entries by Andrew Boyd
Wine labels can be as complex as the contents inside. In addition to looking good, they must provide a lot of information. There is a lot to know about a bottle of wine, and it’s the label’s job to communicate that to the consumer.
On May 31, 2016, Governor John Kasich passed House Bill 37. The bill removes Ohio’s alcohol by volume (ABV) of 12 percent. The last change was in 2002 when the cap rose from 6 percent to 12 percent. For beer aficionados and the brave, these changes are long-awaited. But, what does HB 37 actually do […]
If you’re a beer aficionado, you’ve heard of the Growler. The 32/64 oz. airtight glass, steel or ceramic jug that hauls draft beer from one place to the other. Some herald it as a more portable flavor-keeping keg. Indeed, what a time to be alive! So what can make the new age of beer transport […]
One of the things we love most about our job is that we get to work directly with some of America’s best packaging designers. The most successful projects are a collaborative effort between the brand owners, designers, and packaging vendors to make products that capture the customer’s interest and imagination. These projects use a variety […]
Over the past few years, one of the fastest growing segments of our business has been craft spirit labels. Some of the best-designed and complex work we’ve done has been for craft distilleries, from Devil’s Head Distilling in Englewood, Colorado to Watershed Distilling in our own backyard. At this point, we are a member of the […]
If you are in the craft spirits industry, you know that the competition has gotten more fierce in recent years. More small brewers and distillers are entering the game, and setting yourself apart is the only way to capture a narrow — but rapidly growing — market. While you have to make a smooth concoction […]
Many have heard the phrase, “people eat with their eyes.” But did you know that this theory could also be applied to shoppers browsing the wine aisle? Wine labels are an advertisement for shoppers. With hundreds of options in front of the consumer, it is crucial to have a label that stands out. A custom wine […]
When it comes to getting your product to the market, you’ve got to move fast. Materials have been paid for, distribution deals have been negotiated, and customers are waiting. Once you’ve selected your packaging containers and designed artwork for your labels, the last thing on your list is calling up your label printer and placing […]
Many people believe that color psychology is a key factor to consider when designing your product’s label. The thought of color experts is that colors have the ability to send messages by influencing consumer’s emotions through a stunning label. When color psychology applied correctly, businesses competitively position themselves in the visual market. Color selection, then, […]