The medical and recreational cannabis industry is booming, which means more cannabis products are showing up in stores and online. Of course, this means that you have more competition, which makes quality, eye-catching labels a high priority.
There are plenty of legal considerations for cannabis labeling, but it’s also important to weigh different printing options as well. Certain printing or finishing capabilities can help you capture the right look and feel for your products, so make sure you consider the following factors when it’s time to order custom labels for your medical or recreational cannabis products.
Label Material and Finish Options
Depending on your printer, you probably have several potential materials you could use for your label products. Of course, it’s hard to know the exact pros and cons of each label material without some extensive printing experience. When it comes to figuring out which material is right for your label, you’ll want to weigh a few factors:
- What type of aesthetic are you trying to achieve?
- What are the performance needs of your product?
- What’s in your budget?
There are many different types of materials that can each create a different vibe for your label. If you want to emphasize the medical nature of your cannabis product, you might opt for a very professional glossy film laminate. If you want to embrace the natural aspect of cannabis, a natural-looking kraft paper material might be best.
Of course, the aesthetic is just one area of concern. Adhesive options, environmental hazards, and other factors can all help a printing company narrow down which label material is best for your needs and budget. On top of that, a good printing company can help you enhance and protect your designs through means like hot foil stamping or label lamination. Each capability offers a special benefit, so it’s good to find a capable printing company that can guide you through the selection process.
Sizing and Dimension Concerns
Containers for cannabis products come in all shapes and sizes. That means your cannabis labels must do so as well.
It’s important to consider exactly how the sizing and dimensions of your cannabis container plays into the design of your label. For example, a small cannabis oil bottle only offers a few inches of label space. This will greatly impact the way you choose to design your label since the legally-required information will require you to balance design and compliance.
Custom label shapes are another consideration for sizing. Sometimes the dimensions of your container will require some creativity, but even standard boxes, pouches, or other packaging options can benefit from a custom shape that adds some originality to your brand. A good label printing company can work with you to weigh your sizing options and provide the tools to help ensure what you order is right for the dimensions of your container.
Product Variety and Turnaround Times
Change is inevitable, especially when it comes to cannabis legislation. When a change in regulations forces you to update your product labels, you can’t settle for long turnarounds. In addition, the shifting nature of packaging compliance can also make it difficult to commit to large orders of individual product labels. Fortunately, digital printing technology can help protect you from future surprises.
Variable data printing allows you to customize aspects of your labels in a way that allows you to use one design version for multiple SKUs. Not only does this allow you to diversify label art and keep track of products with serialized barcodes, it also makes it easy to batch multiple product labels into a single printing project.
Even if you don’t opt for variable printing, digital printing offers other key advantages that shorten turnaround times. For example, digital printing doesn’t require the lengthy setup process associated with more traditional printing methods. Instead, a print-ready PDF file with your design is all it takes to get the job in motion, which means earlier access to press proofs and final prints without having to pay a premium for quicker turnarounds.
Find the Right Digital Printing Company for Your Cannabis Labels
Whether you make edibles, oils, or any other type of cannabis product, your labels needs to make an impression. Blue Label Digital Printing has the experience and technology it takes to provide your business with eye-catching labels within three-to-five days once your design is approved. Contact us today about how we can make the perfect labels for your cannabis products.