“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through,” Steve Jobs famously said. In the case of custom labels, this could not be more true.
One easy mistake to make when developing digital labels is to end up with a label that doesn’t fit your brand. You can avoid being stuck with a misfit label by following these tips:
1. Know your brand.
How can you match your labels to your brand if you don’t truly know your brand? A great place to start is to develop a visual identity for your company. Make sure you decide on your brand’s voice, writing style, logos, typeface and colors before venturing into designing individual labels and packages. You have to have an idea of the cohesive aesthetic and personality behind your brand before you can make the smaller decisions.
2. Decide how you want to be viewed.
Knowing your brand is one thing, but making sure that perception comes across to your customers is another. How will your labels portray your brand? Maybe you want to come across as laid back, fun, and approachable. In that case you’d want bright colors, hand illustration, and handwritten fonts. Or perhaps you need your product to speak with authority. Strong contrasts, powerful font choices, and bold imagery can help you achieve this. There isn’t a right or wrong answer, it just has to align with the message you are trying to communicate to your customers.
3. Focus on your differentiators.
This is America, and that means there’s going to be competition, how do you set yourself a part? The answer: you have to focus on what makes your brand different and showcase it through your labels. Is your company passionate about sustainability? Consider giving your bottle labels an earthy feel or use recycled materials. Is your company known for having a friendly, inviting culture? Use approachable fonts and inviting color, you get the idea.
4. Be consistent.
Consistency is key if you want to establish a brand personality and showcase it with your product labels. Luckily, digital label printing is designed to achieve uniformity and higher quality, so you can be sure your brand personality in your labels is consistent across all product lines.
5. Take the lead.
To catch eyes (and dollars), your product can’t be like everyone else’s. That means you can’t sit back and rely on your designer or printing company to come up with a label that perfectly matches your brand. If you want an outstanding label that speaks to your brand, get involved! Sketch some ideas, talk about your ideas, don’t outsource the most important thing about your product, which is personality.
Don’t waste your investment on labels that simply blend in with the crowd. Show off your brand personality in a consistent, high-quality and unique way. If you need more ideas or want to get started, get in touch with us today.