Even a good beer can fail if nobody buys it. The craft beer market is growing rapidly, with global data company Nielsen citing that craft sales are up more than 65 percent in the past five years. If you want a nice piece of that multi-billion-dollar pie, you need to make sure your product stands out in a very competitive crowd.
Your beer label is going to be the first thing shoppers will see, so you need to attract their eyes before you can convince their taste buds to go on a second date. A professional beer label designer can create a label that not only sticks out on shelves, but also allows you to tell a story about the beer that you’ve lovingly crafted.
Are You Sure I Need a Designer for Craft Beer Labels?
Absolutely. Unless you have some serious design training, it’s best to turn to a professional label designer to create something that attracts customers and shows off your brand. If you don’t believe us, check out these findings from Nielsen’s 2016 craft beer design audit:
- 70 percent of craft beer buyers decide which beer to buy at the shelf instead of in advance
- 66 percent of American craft beer buyers say that a beer’s label and packaging is “very” or “extremely” important for getting them to notice it
- 60 percent say that a beer’s label and packaging is “very” or “extremely” important in convincing them to give it a try and buy it
- 71 percent of craft beer buyers say they like to try brands with bold and interesting packaging
That’s a lot of people who judge their beer selection on looks, which is why it’s crucial that you find a beer label designer who can deliver a design that’s right for your product.
How Do I Find the Right Beer Label Designer?
Before you go out and hire just any designer, it’s important to realize that you need to find a designer that makes sense for your company. Your beer is special, and the marketplace is getting more crowded every day. You need a designer that understands what makes your beer and brand unique, and can develop packaging that’s a perfect match.
The right beer label designer will be able to work with you to find out the story behind your brand and the beer itself. It’s someone who will be able to incorporate decorative effects to your custom beer labels, stay compliant with the Alcoholic Beverage Label Act, and be able to work with your digital label printer.
I’m Ready to Find a Beer Label Designer.
If you need a talented designer who can make your labels stand out, we suggest looking through our label designer directory. We’ve worked with plenty of designers who can both create incredible designs and know exactly how the digital printing process can affect their labels, so we’ve created a national network of people and design companies who we know can help your beer go home with a happy customer.