Embossed labels for distilleries and spirits.

What are Embossed Labels?

Who doesn’t want their labels to stand out on the shelf? The aesthetic appeal of a label plays a crucial part in whether people will purchase your product. Fortunately, embossing is one printing method that can make your labels stand out, both figuratively and literally.

Label embossing is a special technique that presses specific designs into your labels, thus making them actually “stand out” from the typical flat label surface. This capability is a popular feature for a variety of products, such as wine labelshealth and beauty labels, and other options.
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Digital printing company that uses a vairety of label adhesives.

What to Consider When Selecting a Pressure Sensitive Label Adhesive

A container and a label each play pivotal roles in selling your product, but the adhesive is literally the glue that holds it all together. However, there really isn’t one standard option. There are many different types of label adhesives, and each of them can offer certain advantages and drawbacks.

There are many different factors that can help you determine which type of adhesive would be best for your pressure sensitive labels, such as environmental and material concerns. Here are some things you should consider when choosing which adhesive would be best-suited for your label’s needs.
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A digital label printing company that uses different types of label adhesives.

The Types of Pressure Sensitive Label Adhesives

When people think about labels, they often consider what goes on the front. A great design is critical, but it won’t do much good without a good adhesive on the back.

Adhesives for pressure sensitive labels are generally soft, viscous substances that are sticky to the touch. As you’d expect, these adhesives are applied to a surface—in this instance, a label material (paper, polypropelene, vinyl, etc.)—which will then adhere to the surface after pressure is applied, causing the label to stick to its intended container.

There are a variety of factors that can differentiate label adhesives. These include what it’s made of, how it’s applied, and if it’s permanent or removable.
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Digital labels from a digital printing company.

The Advantages of Digital Label Printing for Small Businesses

A good label plays a key part in promoting your product. Digital label printing allows small and startup businesses to enjoy the same level of quality as big corporations, even if they don’t want or need to order labels in huge quantities.

Zeroing in on the right number of labels for your business instead of over-ordering can provide you with several attractive benefits. Here are three ways that picking and choosing your order size through a digital label printing company can make sense for your business.
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Man looking over beer bottle label design.

Designing Beer Labels: Other Design Considerations

Sizing and color selection are two critical parts of label design, but there are several other factors that can impact how you design beer bottle labels and beer can labels. Elements such as custom shapes, mandatory information, and label adhesives are all important to the success of a label. Here’s what you should consider about these features when you design your beer labels.
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Image of a beer bottle label design.

Designing Beer Labels: Sizing and Dimensions

A good beer label design needs a proper canvas. When it comes to beer bottle labels, that canvas only affords you a few square inches of space, so it’s crucial that you know what dimensions you’ll work with for your next masterpiece.

The overall size and dimensions of your bottle or can label depends on a few key factors. Once you identify what you have to work with, you can create a canvas that will hold your new beer label design.
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Image of wine label printing capabilities for wineries and vineyards.

How Three Wineries Used Wine Labels to Tell Their Stories

A good wine label does more than just provide customers with a brand name and basic information. Each label can tell the story of your winery, providing a first impression that allows buyers to get a good feeling about your product.

At Blue Label, we’ve worked with several wineries to print custom labels that combine form and function in many ways. Here are three wineries that used custom wine labels to tell specific stories about their products.

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