Selection of custom labels for handmade products on Etsy and other online crafts stores.

Why You Should Invest in Custom Labels for Handcrafted Products

The market for handcrafted products is booming, but that also means that there’s plenty of competition. Esty alone has roughly 1.9 million active sellers in its marketplace, so it’s important to do what you can to make sure your goods stand out from the rest of the crowd. One way to do this is to invest in custom labels for your products.

Whether you sell jewelry, health and beauty supplies, or any other homemade goods, custom labels can help give your products an edge over other sellers both before you sell them and after your customer receives their order. Here’s a quick rundown of some the advantages of high quality, custom labels for your products.
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5 Show-Stopping Custom Beer Cans (Just in Time for Summer)

Summer is around the corner, which means patio sessions and ice-cold cans of your favorite beer. These 5 show-stopping examples of beer packaging are summer-ready and totally Instagram-worthy. Check ‘em out!

Nothing says summer like a can of your favorite beer. But what makes a beer can label truly summer-ready? Here are five of our favorites to get you pumped for the summer sun.

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Why Embossed Labels Are a Game Changer

Give your product a finely crafted, premium flair with custom embossed labels from Blue Label Digital. Our HP Indigo WS6600 and WS6800 digital presses allow us to print the highest quality labels in the industry without sluggish turn around times. Our top of the line ABG finishing lines allow us to add hot foil stamping, spot varnishes, and, of course, embossing. So why is embossing with Blue Label is such a game changer? Let us explain.
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5 Hot Foil Label Designs We Love

One of the things we love most about our job is that we get to work directly with some of America’s best packaging designers. The most successful projects are a collaborative effort between the brand owners, designers, and packaging vendors to make products that capture the customer’s interest and imagination. These projects use a variety of decoration techniques like embossing, spot varnishes, and screen printing to achieve a high level of complexity and depth. Of all the decoration techniques, hot foil stamping stands out as the most effective. At a relatively low cost per piece, hot foil can be used to create outstanding, multifaceted compositions very economically. We’ve compiled five hot foil projects we had a lot of fun working on to demonstrate the versatility of foil stamping, especially when used in combination with digital printing.

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Craft Beer Label Trends to Keep an Eye On

Those who specialize in the craft of beer label design and printing understand just how large a role the label plays in establishing market share. A quality, eye-catching label, one stands out on the crowded shelves, can give the craft brewer the edge needed to win the battle taking place in the beer aisle.

To help you remain ahead of your competition, we thought we would take a moment to review a few of the label design trends shaping the landscape.
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Kegs are Marketing

I was having dinner at Philco Diner in Columbus, Ohio the other night and came across a long line of kegs in the back hallway. Being a compact establishment, the restaurant stores their empty kegs near the back door so they can easily be collected and aren’t getting in the way. There were maybe seven or eight central Ohio beers sitting there, distinguishable by their keg collars and keg wraps. What I found interesting about the keg collection was that some immediately caught my attention. Just mull that over for a second, I was drawn in and engaged by kegs. This led to a bit of a revelation, kegs are a marketing opportunity, and should be treated as such.

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A Brief History of Your Favorite Holiday Beer Labels

Christmas lights, carolers, a wreath in every window . . . these are just a few of the signs that another holiday season is upon us. In recent years, a new tradition has begun popping up. Walk down the cooler aisle of your favorite beer distributor, and you will be greeted by any number of distinctive holiday beer labels, each ringing in the season in their own special way.

In honor of this festive event, we thought we’d offer a brief (and certainly not comprehensive) look at the history behind some of your favorite Christmas beer labels.

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5 Tips for Promoting Your Brand Personality Through Labels

“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through,” Steve Jobs famously said. In the case of custom labels, this could not be more true.

One easy mistake to make when developing digital labels is to end up with a label that doesn’t fit your brand. You can avoid being stuck with a misfit label by following these tips:

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