Bottle labels printed for a distillery.

Bottle Label Printing Considerations for Distilleries

No spirits bottle deserves a boring label. Distilleries live and die on the success of their products, and labels give you a chance to tell your story and give consumers a sense about the quality and personality of your products within a few seconds, whether they’re in the store shelf or behind the bar.

Of course, great designs don’t automatically translate into a great spirits labels for distilleries. There are many parts of the bottle label printing process that can factor into the end result, whether it’s a special printing capability or a challenge with the bottle itself. Here are a few factors you should consider when your distillery needs a new bottle label.
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10 Beautiful Label Designs and the Designers Behind Them

Beer labels, crowler cans, and wine bottles, oh my! Standing out amongst the competition is an art in itself. Conveying your brand’s message while grabbing your consumer’s attention can be tricky. Specialties like hot foil stamping and embossing certainly catch the eye, but nothing competes with an amazing original design combined with quality label printing. Check out some of our favorites below.
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5 Hot Foil Label Designs We Love

One of the things we love most about our job is that we get to work directly with some of America’s best packaging designers. The most successful projects are a collaborative effort between the brand owners, designers, and packaging vendors to make products that capture the customer’s interest and imagination. These projects use a variety of decoration techniques like embossing, spot varnishes, and screen printing to achieve a high level of complexity and depth. Of all the decoration techniques, hot foil stamping stands out as the most effective. At a relatively low cost per piece, hot foil can be used to create outstanding, multifaceted compositions very economically. We’ve compiled five hot foil projects we had a lot of fun working on to demonstrate the versatility of foil stamping, especially when used in combination with digital printing.

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What Makes a Spirit a Craft Spirit?

Over the past few years, one of the fastest growing segments of our business has been craft spirit labels. Some of the best-designed and complex work we’ve done has been for craft distilleries, from Devil’s Head Distilling in Englewood, Colorado to Watershed Distilling in our own backyard. At this point, we are a member of the American Distilling Institute and serve dozens of craft distilleries, but I still feel like I have a murky understanding of what exactly a craft spirit is. Does it have to do with the size of the distillery? Ownership? Distilling methods? Well, all of the above, and there’s even more to it than that.

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