You don’t need to personally meet your customers to give them a personalized product experience. Thanks to digital printing technology, your product label can do that for you.
Variable data printing allows businesses to customize and personalize their labels through digital printing. Back in 2013, Coca-Cola started a personalized brand campaign in which it printed “nearly 800 million personalized bottle labels for the campaign, using more than 10,000 names, in more than 10 languages and five alphabets.” In 2016, Diet Coke launched the “It’s Mine” campaign, in which every single 12-ounce glass bottle label featured a different design.
While Coca-Cola had a lot of success with their campaigns, you don’t need to be a massive company to leverage the benefits of variable printing. All it takes are a few ideas and a digital printing company with the technology to make it happen.