HP Indigo digital printing press for variable data printing.

Advantages and Uses of Variable Printing for Labels

You don’t need to personally meet your customers to give them a personalized product experience. Thanks to digital printing technology, your product label can do that for you.

Variable data printing allows businesses to customize and personalize their labels through digital printing. Back in 2013, Coca-Cola started a personalized brand campaign in which it printed “nearly 800 million personalized bottle labels for the campaign, using more than 10,000 names, in more than 10 languages and five alphabets.” In 2016, Diet Coke launched the “It’s Mine” campaign, in which every single 12-ounce glass bottle label featured a different design.

While Coca-Cola had a lot of success with their campaigns, you don’t need to be a massive company to leverage the benefits of variable printing. All it takes are a few ideas and a digital printing company with the technology to make it happen.
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Waterproof labels in an ice bucket.

Considerations for Waterproof Labels

After investing time and money to create great labels for your products, it would be a shame for them to peel off. Certain products are destined to encounter moisture, whether they sit in a cooler, sweat after being refrigerated, or encounter water during the application process. While not all labeling plays well with water, there are ways to allow labels to stay strong and look great even after they’ve been exposed to moisture. Here’s what you should consider when investing in waterproof labels.
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Embossed labels for distilleries and spirits.

What are Embossed Labels?

Who doesn’t want their labels to stand out on the shelf? The aesthetic appeal of a label plays a crucial part in whether people will purchase your product. Fortunately, embossing is one printing method that can make your labels stand out, both figuratively and literally.

Label embossing is a special technique that presses specific designs into your labels, thus making them actually “stand out” from the typical flat label surface. This capability is a popular feature for a variety of products, such as wine labelshealth and beauty labels, and other options.
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Digital printing company that uses a vairety of label adhesives.

What to Consider When Selecting a Pressure Sensitive Label Adhesive

A container and a label each play pivotal roles in selling your product, but the adhesive is literally the glue that holds it all together. However, there really isn’t one standard option. There are many different types of label adhesives, and each of them can offer certain advantages and drawbacks.

There are many different factors that can help you determine which type of adhesive would be best for your pressure sensitive labels, such as environmental and material concerns. Here are some things you should consider when choosing which adhesive would be best-suited for your label’s needs.
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A digital label printing company that uses different types of label adhesives.

The Types of Pressure Sensitive Label Adhesives

When people think about labels, they often consider what goes on the front. A great design is critical, but it won’t do much good without a good adhesive on the back.

Adhesives for pressure sensitive labels are generally soft, viscous substances that are sticky to the touch. As you’d expect, these adhesives are applied to a surface—in this instance, a label material (paper, polypropelene, vinyl, etc.)—which will then adhere to the surface after pressure is applied, causing the label to stick to its intended container.

There are a variety of factors that can differentiate label adhesives. These include what it’s made of, how it’s applied, and if it’s permanent or removable.
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Digital labels from a digital printing company.

The Advantages of Digital Label Printing for Small Businesses

A good label plays a key part in promoting your product. Digital label printing allows small and startup businesses to enjoy the same level of quality as big corporations, even if they don’t want or need to order labels in huge quantities.

Zeroing in on the right number of labels for your business instead of over-ordering can provide you with several attractive benefits. Here are three ways that picking and choosing your order size through a digital label printing company can make sense for your business.
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Image of a custom hang tag.

The Different Applications of Hang Tags

Have you ever wished that there was a way to add just a little more information to the packaging or label of one of your products? Whether you have some new, exciting information or just didn’t have enough space before, some more marketing real estate can be a real benefit for promoting your goods. Thankfully, there’s an answer to your problems: the hang tag.

A good hang tag is more than just a bit of paper dangling from the neck of one of your containers. A strategically-placed tag can help you get your customers excited over special deals or share key information that they should know. Even better, well-designed hang tags help you engage your audience in a variety of ways without you ever having to swap out your current packaging for something that can simply be added on to your products.

Another benefit of hang tags is that they’re extremely versatile. There are several industries that can take advantage of hang tags. Here are a few examples of the different applications of hang tags.
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Image of cannabis product labels

Important Considerations for Cannabis Labels

A good label helps you sell your products, whether you provide oils, edibles, or any other cannabis-related goods. However, you just can’t slap any old label to a container and expect it to work.

Both your customers and the law have expectations for your labels, so you’ll need to consider both legality and presentation before you send them out to the masses. Here are some considerations you should think about when you’re ready to invest in cannabis labels.
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Image of a custom flexible die.

What Does Die Cut Mean?

For how valuable die cutting is to labels and other printed materials, it’s not uncommon that people don’t know what “die cut” means. The purpose of die cutting is easy to understand – to cut clean, consistent edges – but the process can be a mystery to people in need of precision-cut labels and other items.

While you certainly don’t need to be a die cutting expert – that’s what we’re here for – it helps to understand the basics of die cutting so that you know what you may or may not be able to do, and also considerations for designing a custom shape.
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