What You Need to Know About Label Adhesives

The most important part of a label is what is underneath it, the adhesive. Underrated and often forgotten, beverage label adhesives will absolutely make or break your label. Dramatic? Maybe. Wrong? No way. We want to make sure you know exactly what you’re getting into when it comes to customizing your beverage label, and that begins with the all-too-essential sticky stuff.

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5 Hot Foil Label Designs We Love

One of the things we love most about our job is that we get to work directly with some of America’s best packaging designers. The most successful projects are a collaborative effort between the brand owners, designers, and packaging vendors to make products that capture the customer’s interest and imagination. These projects use a variety of decoration techniques like embossing, spot varnishes, and screen printing to achieve a high level of complexity and depth. Of all the decoration techniques, hot foil stamping stands out as the most effective. At a relatively low cost per piece, hot foil can be used to create outstanding, multifaceted compositions very economically. We’ve compiled five hot foil projects we had a lot of fun working on to demonstrate the versatility of foil stamping, especially when used in combination with digital printing.

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Sample Printing for Labels

The Joy of Sample Printing

When it comes to getting your product to the market, you’ve got to move fast. Materials have been paid for, distribution deals have been negotiated, and customers are waiting. Once you’ve selected your packaging containers and designed artwork for your labels, the last thing on your list is calling up your label printer and placing your order. Technically that’s true, once you’ve designed the label and picked out your materials you could go ahead and buy all the labels you’ll need, but there is one last thing that could make your life a lot easier: getting a printed proof prior to finalizing the order. When launching a new product, waiting a couple of days and paying a few extra bucks is probably the last thing on your mind, but there are a few good reasons you should.

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Ed #16: Digital Printing Possibilities

One day not so long ago, we received a phone call out of the blue from NewPage Corporation. We didn’t know too much about NewPage, but we quickly learned that they are the largest producer of printing and specialty papers in North America. Why were they interested in us? Well it turns out they were working on a new edition of the design magazine they publish, Ed, and it is focusing on advantages of digital printing. Needless to say, we were intrigued.

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The Architecture of a Custom Label

As an architecture enthusiast, I spend a lot of time reading and thinking about buildings. And, over time, I’ve come to understand that a well-designed custom label is like a great work of architecture. Every single aspect of its design works towards the same goal, and the pieces come together to create a whole much greater than the sum of the parts. So how does your package become the Falling Water of digital labels? How can you become the le Corbusier of labeling design? Well, I’ve developed this four-step framework that can, perhaps, help you create your masterpiece.

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Selecting a Substrate

Selecting a Substrate

Selecting a substrate (or face stock) for your product label may not be as simple as you think. There are thousands of combinations of face stocks and adhesives out there and choosing the right one could be critical to your label’s performance. Here are a few things you need to consider before ordering your labels: application, performance, aesthetic and cost. Listed below are some questions that should help you decide what substrate you need to get the most out of your label. Read more