Waterproof labels in an ice bucket.

Considerations for Waterproof Labels

After investing time and money to create great labels for your products, it would be a shame for them to peel off. Certain products are destined to encounter moisture, whether they sit in a cooler, sweat after being refrigerated, or encounter water during the application process. While not all labeling plays well with water, there are ways to allow labels to stay strong and look great even after they’ve been exposed to moisture. Here’s what you should consider when investing in waterproof labels.

Find an Appropriate Label Adhesive

Water can put you in a bind when you choose an adhesive for your labels. Even if your label itself is waterproof, a label adhesive needs to be able to withstand everything from regular moisture to complete submersion or else you’ll be stuck with a label that’s falling off the bottle.

Fortunately, there are moisture-resistant label adhesives designed to specifically combat this issue. One drawback is that the presence of water may eliminate certain types of adhesives from your selection. For example, humidity and wet environments can pose problems for removable labels, so you may want to avoid them if you want a truly waterproof label.

Image of waterproof beer bottle labels.

Choose a Label Material

When you’re making waterproof labels, you’ve got two different options for materials: paper or film. Paper has a tendency to disintegrate in water, so we suggest sticking with film stocks.

Paper is a great choice for companies looking for a versatile, cost-effective material, but there’s one big problem: paper isn’t waterproof. While there are paper stocks with a higher wet strength that can slow water penetration, even those will become fully saturated over time. Film stocks won’t absorb water, making them a natural fit for waterproof labels.

Determine Other Environment Related Conditions

When there’s water, there are other potential environmental issues that can create problems for your label. Many of these factors can be identified by considering where your products will go.

If you’re going to encounter ice buckets, coolers, or other cold storage places, you’ll need something stronger than a standard adhesive. A more aggressive, freezer-grade label adhesive will be able to withstand these conditions.

Other products may have very different issues, such as a bottle of conditioner. Certain health and beauty labels will sit in the shower and encounter other cleaning chemicals, so it needs to withstand a hot, steamy environment. Sunscreen bottles need waterproof capabilities at the beach or pool, but they also should have some form of UV resistance. You should also consider whether the product itself may impact the label. For example, the oil found in products like sunscreen can affect the application and integrity of a label. Waterproof capabilities are key, but you should always consider any other threats that can pose problems for your labels.

A digital printing company that makes waterproof labels.

Find the Right Label Printing Company

At Blue Label Digital, we have the equipment and expertise it takes to weigh all the factors that will impact the effectiveness of waterproofing your labels. Contact us today to talk to one of our experts about waterproof labels.

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