We love a good farmers’ market, and summer is prime time for these open-air affairs. Local growers and makers show up and peddle their wares to further fund their growing and making capabilities. Not only are they fun for quality minded shoppers, farmers’ markets spark local economic growth. That barbecue sauce, jam, coffee, or what-have-you (with its crafty hand-drawn label), is priced to move…and so the customer stocks up and everybody is happy. But, eventually, the end of the season comes and foot traffic isn’t readily available. How can local producers continue to sell their wares when they’re so reliant on the farmers’ market crowds?
They Don’t Call It A Supermarket For Nothin’
The next step is to work your magic on the shelves of your local grocery store, or supermarket. These season-less neighborhood strongholds are open all year long and cater to large consistent crowds. Wouldn’t it be nice to get your product in on the action? In the age of Whole Foods, Lucky’s, and other national and regional chains that have seen the value in stocking independent and local brands, it’s possible!
An Upgrade Is In Order
Whether we’re dealing with specialty foods like sauces, coffee, or jerky, Blue Label Digital Printing has the capacity, the technology, and the Designer Directory to get your custom food label on the level necessary to achieve supermarket status.
And Here’s How We Do It
Our digital presses give us the ability to print best-in-class, high quality labels without the need for costly plates or spot colors. Pair that with our wide variety of finishing options, like embossing, hot foil stamping, UV coating, and lamination to give your custom food label a high-end look that pops off the shelf. We offer 4-color process labels for unmatched image quality and precision. And we can apply variable QR code and barcode labels, making your product more shop-able and more scan-friendly to satisfy all needs. (And all of this at a price geared towards independent and start up producers!)
Even Those Tiny Produce Labels
In order to make that supermarket sweep, your product needs to look appealing while complying with the U.S. Food and Drug Administration regulations. This is a challenge we welcome with open arms! We create compelling, eye-catching labels that make your fruits and veggies sing, all while communicating the necessary agricultural information that your consumers want and the government requires. Whether it’s product labels, container labels, clear labels, or price tags, Blue Label Digital Printing provides high-quality, low-cost results that can (and will) survive a multitude of environments, temperatures and conditions.
And Because You’re Used To The DIY Life
You’ll enjoy the collaborative spirit we employ on a daily basis. We’re your printing partners and we’re here to help (not take over). You tell us what you want from your custom food label and we’ll make it happen (with suggestions and guidance where applicable). It’s as simple as that.
Our quick turnaround (3-5 days from the time of approval) and short-run flexibility make us just the thing you need to take your business to the next level. Reach out to one of our printing managers today to get the process started. We can’t wait to work with you!