Posts

An assortment of paper rolls for paper wine labels.

New Tricks for an Old Material: The Ongoing Paper Label Trend for Wine Bottles

Even an old business can learn new tricks. Paper wine labels have been a staple in the industry since the Persian empire. While these labels were necessary for detailing the many varieties of wine available, modern wine labels have another major purpose: to attract buyers.

Paper labels have maintained a close connection to wine bottles for centuries, both literally and figuratively. While different label materials have their advantages, paper maintains a classic look and feel that’s tied to the long history of winemaking. Of course, as wine label packaging changes, so too must the humble paper label. Here are some ways that wineries are wowing customers through paper labels.
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An assortment of bottles with custom beer labels.

How Independent Brewers Can Stand Out Against Big Brands with Custom Beer Labels

With no signs of the beer market slowing down any time soon, shelf space continues to grow—along with the competition for consumers’ attention. While big beer brands spend millions on advertising each year to ensure that customers recognize their cans or bottles, independent brewers need to make an immediate, in-store impression. So how can independent brewers make their packaging stand out on the shelves? We’ve put together a few ideas.
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Wine bottle label with photography of a dog.

6 Bottle Label Printing Trends for 2018

Bottles come in all shapes and sizes, from the classic beer bottle to the much smaller containers for vape juice. Regardless of size or industry, custom bottle labels play a key part in making sure that people take note of the bottle and its contents, which is why companies are always trying to find new ways to attract consumers. Here are six of the more intriguing bottle label printing trends for 2018.
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Bottle labels printed for a distillery.

Bottle Label Printing Considerations for Distilleries

No spirits bottle deserves a boring label. Distilleries live and die on the success of their products, and labels give you a chance to tell your story and give consumers a sense about the quality and personality of your products within a few seconds, whether they’re in the store shelf or behind the bar.

Of course, great designs don’t automatically translate into a great spirits labels for distilleries. There are many parts of the bottle label printing process that can factor into the end result, whether it’s a special printing capability or a challenge with the bottle itself. Here are a few factors you should consider when your distillery needs a new bottle label.
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Waterproof labels in an ice bucket.

Considerations for Waterproof Labels

After investing time and money to create great labels for your products, it would be a shame for them to peel off. Certain products are destined to encounter moisture, whether they sit in a cooler, sweat after being refrigerated, or encounter water during the application process. While not all labeling plays well with water, there are ways to allow labels to stay strong and look great even after they’ve been exposed to moisture. Here’s what you should consider when investing in waterproof labels.
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Embossed labels for distilleries and spirits.

What are Embossed Labels?

Who doesn’t want their labels to stand out on the shelf? The aesthetic appeal of a label plays a crucial part in whether people will purchase your product. Fortunately, embossing is one printing method that can make your labels stand out, both figuratively and literally.

Label embossing is a special technique that presses specific designs into your labels, thus making them actually “stand out” from the typical flat label surface. This capability is a popular feature for a variety of products, such as wine labelshealth and beauty labels, and other options.
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Man looking over beer bottle label design.

Designing Beer Labels: Other Design Considerations

Sizing and color selection are two critical parts of label design, but there are several other factors that can impact how you design beer bottle labels and beer can labels. Elements such as custom shapes, mandatory information, and label adhesives are all important to the success of a label. Here’s what you should consider about these features when you design your beer labels.
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Image of a beer bottle label design.

Designing Beer Labels: Sizing and Dimensions

A good beer label design needs a proper canvas. When it comes to beer bottle labels, that canvas only affords you a few square inches of space, so it’s crucial that you know what dimensions you’ll work with for your next masterpiece.

The overall size and dimensions of your bottle or can label depends on a few key factors. Once you identify what you have to work with, you can create a canvas that will hold your new beer label design.
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