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Two digital printing experts examining an AR label.

3 Augmented Reality Trends in Labeling

Good labels draw customers to your products. Thanks to technological advancements, augmented reality labels can now drive these same customers to interact with your products on a whole new level.

Augmented reality gives companies an exciting, new way to engage with customers. However, it may seem a bit intimidating for businesses unfamiliar with the technology. Here’s a quick breakdown of how augmented reality labels work and some popular ways that businesses are putting it to good use.
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A globe in a natural setting, representing packaging inspiration for all-natural product labels.

3 Tips for Designing Natural-Looking Labels for Eco-Friendly Products

Eco-friendly products are making a splash in the market. According to Unilever, a third of consumers choose to purchase goods from brands that are involved in positive social and environmental change. A good product label plays a role in making sure that the brand captures that eco-friendly look. Here are some things to consider when designing a label that looks as natural as the products it contains.
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