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Two digital printing experts examining an AR label.

3 Augmented Reality Trends in Labeling

Good labels draw customers to your products. Thanks to technological advancements, augmented reality labels can now drive these same customers to interact with your products on a whole new level.

Augmented reality gives companies an exciting, new way to engage with customers. However, it may seem a bit intimidating for businesses unfamiliar with the technology. Here’s a quick breakdown of how augmented reality labels work and some popular ways that businesses are putting it to good use.
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Wine bottle label with photography of a dog.

6 Bottle Label Printing Trends for 2018

Bottles come in all shapes and sizes, from the classic beer bottle to the much smaller containers for vape juice. Regardless of size or industry, custom bottle labels play a key part in making sure that people take note of the bottle and its contents, which is why companies are always trying to find new ways to attract consumers. Here are six of the more intriguing bottle label printing trends for 2018.
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Craft Spirits Label Design Trends

If you are in the craft spirits industry, you know that the competition has gotten more fierce in recent years. More small brewers and distillers are entering the game, and setting yourself apart is the only way to capture a narrow — but rapidly growing — market. While you have to make a smooth concoction to keep loyal customers coming back, sparking that initial interest is a bit more difficult. Unique, eye-catching labels help to garner interest in your brand that can quickly grow into a loyal following.

Here are trends in labeling that you should consider as you decide on the design for your craft spirit labels.

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