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An assortment of bottles with custom beer labels.

How Independent Brewers Can Stand Out Against Big Brands with Custom Beer Labels

With no signs of the beer market slowing down any time soon, shelf space continues to grow—along with the competition for consumers’ attention. While big beer brands spend millions on advertising each year to ensure that customers recognize their cans or bottles, independent brewers need to make an immediate, in-store impression. So how can independent brewers make their packaging stand out on the shelves? We’ve put together a few ideas.
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Wine bottle label with photography of a dog.

6 Bottle Label Printing Trends for 2018

Bottles come in all shapes and sizes, from the classic beer bottle to the much smaller containers for vape juice. Regardless of size or industry, custom bottle labels play a key part in making sure that people take note of the bottle and its contents, which is why companies are always trying to find new ways to attract consumers. Here are six of the more intriguing bottle label printing trends for 2018.
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Bottle labels printed for a distillery.

Bottle Label Printing Considerations for Distilleries

No spirits bottle deserves a boring label. Distilleries live and die on the success of their products, and labels give you a chance to tell your story and give consumers a sense about the quality and personality of your products within a few seconds, whether they’re in the store shelf or behind the bar.

Of course, great designs don’t automatically translate into a great spirits labels for distilleries. There are many parts of the bottle label printing process that can factor into the end result, whether it’s a special printing capability or a challenge with the bottle itself. Here are a few factors you should consider when your distillery needs a new bottle label.
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