Posts

An assortment of paper rolls for paper wine labels.

New Tricks for an Old Material: The Ongoing Paper Label Trend for Wine Bottles

Even an old business can learn new tricks. Paper wine labels have been a staple in the industry since the Persian empire. While these labels were necessary for detailing the many varieties of wine available, modern wine labels have another major purpose: to attract buyers.

Paper labels have maintained a close connection to wine bottles for centuries, both literally and figuratively. While different label materials have their advantages, paper maintains a classic look and feel that’s tied to the long history of winemaking. Of course, as wine label packaging changes, so too must the humble paper label. Here are some ways that wineries are wowing customers through paper labels.
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A globe in a natural setting, representing packaging inspiration for all-natural product labels.

3 Tips for Designing Natural-Looking Labels for Eco-Friendly Products

Eco-friendly products are making a splash in the market. According to Unilever, a third of consumers choose to purchase goods from brands that are involved in positive social and environmental change. A good product label plays a role in making sure that the brand captures that eco-friendly look. Here are some things to consider when designing a label that looks as natural as the products it contains.
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Five Common Label Mistakes

Label design isn’t easy. There’s no question about it, some projects are more complex than others, but every project is complex and requires attention to detail. A reliable and experienced printer will definitely reduce the likelihood of making a mistake, but even the best printer can’t spot every mistake. We’ve compiled a list of five common label mistakes, what causes them, and how they can be prevented. Hopefully this makes your life a little easier.

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Labeling a Product Line

Label Consistency

Designing a good label is hard. It takes a good concept, an understanding of the technical applications, a good designer, and a printer that can get it all right. But here’s the scary thing, even if you do everything right to create a great label, you could still end up with boxes full of useless packaging. Why? Consistency. Just because a label was right one time doesn’t mean it will be the next. Really, you might be thinking, in the age of the iPhone and Netflix, printers still haven’t figured out how to make labels look the same every time? Well, the answer to that is that some have and some haven’t, and you need to be able to tell the difference. The difference is the process they are using to create the label. Flexographic is an analog process that requires a lot of judgment and ‘eyeballing’ whereas digital printing is, well, digital. Here are the main areas digital printing can help maintain label consistency:

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