Even an old business can learn new tricks. Paper wine labels have been a staple in the industry since the Persian empire. While these labels were necessary for detailing the many varieties of wine available, modern wine labels have another major purpose: to attract buyers.
Paper labels have maintained a close connection to wine bottles for centuries, both literally and figuratively. While different label materials have their advantages, paper maintains a classic look and feel that’s tied to the long history of winemaking. Of course, as wine label packaging changes, so too must the humble paper label. Here are some ways that wineries are wowing customers through paper labels.